Support Portal

Designing and Publishing a Tracking Page

About Sendwise Tracking Pages

With Sendwise, you can easily create and customize a responsive tracking page and use it to proactively inform your customers about the current status of their orders. This article describes the process of creating a tracking page and ways of implementing it into your webshop.

As result, you will receive a dedicated URL to an externally hosted tracking page, designed to depict the look and feel of your brand. 

If you like to embed the tracking component directly within your shop's layout, you should read about embedding your tracking widget instead.

Before you begin

In order to start using the tracking pages, your shop needs to be connected with Sendwise and the localisations need to be set. You can read more about it in the following articles:

Creating your first Tracking Page

In order to create your first tracking page, go to Touchpoints section (vertical bar navigation) and then click at Tracking button in the left sidebar menu.Then you will see the Tracking pages and Embedded widgets options, click Tracking pages.

If you haven't created any tracking pages at this point, you should see a Create new  button in the top-right corner. Click on it in order to proceed.

Now, it's time to pick the localisation of your tracking page. You should design your page having in mind the language used by the customers of your shop. 

You can read more about setting up shop localisations here.

Once you've selected the desired localisation, click at Next. Now, give your tracking page a name and click at Create my tracking page button. The name won't be visible anywhere on the tracking page.

Adding and Customizing Widgets

Each tracking page consists of customization modules called widgets. You can find them in the left sidebar menu, under the Widgets tab.


To enter the functional settings of each module, simply click on the widget you'd like customize. In order to go back to the widget menu, click on the < icon in the top-left corner. You can add more widgets to your tracking page by clicking Add new widget in the same menu.

It is possible to change the order of widgets by dragging them to the desired position in the menu list. In order to delete a widget - enter the setting panel of the module you want to delete and then click on Remove widget button.

The Header, Status and Footer are inserted in the tracking page by default and can't be deleted or moved around. 

Estimated Time of Arrival

An estimated time of arrival (ETA) can be displayed at the Tracking Page (see screenshot below). he ETA can be selected or deselected in the section Status

How’s the ETA calculated? 

If an order is created in Sendwise, the 'Promised Delivery Date' provided by the shop on the order level is displayed as the ETA date. As soon as a belonging shipment is created and a First Hub Scan took place the ETA date is calculated as following: 

ETA= First Hub Scan Date + SLA Days (the SLA Days you configured at the shop settings)

This means that the ETA is the timestamp of a parcel being scanned the first time at the last mile carriers hub [shipment event 'first hub scan'] plus the service level agreement (days) that have been added for the carrier in charge at the settings.  Haven’t set up any service level agreements yet? Here we’ll provide some further information: Managing Service Level Agreements

Please note - for the following scenarios no ETA will be displayed:

  • The 'Promised Delivery Date' is not defined for an order and there's no shipment created that had a first hub scan event yet.
  • No SLA's have been added at the 'Service Level Agreement'section within the shop settings.
  • In case the ETA (date) is in the past.

Styling Options

All styling options can be found under the Page design tab.

Here, you can set the font-types, font-sizes and define the colors of each element visible on your tracking page in order to reflect the unique look & feel of your brand.

Note, Sendwise Tracking Pages supports the following Google fonts:

  • Roboto
  • Open Sans 
  • Lato
  • Montserrat
  • Roboto Condensed
  • Source Sans Pro
  • Oswald
  • Raleway
  • Merriweather
  • PT Sans
  • Roboto Slab
  • Noto Sans
  • Poppins
  • Ubundo

Publishing your Tracking Page

Before you publish your tracking page, it will remain as draft. When you're ready to go live with it, click at the Publish button in the top-right corner.

Now, the last thing to do is to implement the URL of the tracking page inside your web shop or/and in your order & shipment confirmation e-mails. You can do that by simply replacing the <orderId> in the URL with a dynamic placeholder containing the order number that needs to be displayed.

In case the tracking page URL is distributed using the Sendwise notifications, you simply need to add to the HTML-Code of your Email design template the following dynamic placeholder {{TrackingPageUrl}}. The placeholder will dynamically retrieve the correct tracking page link. Click here to get further information about dynamic placeholders